DATA & ETHICS
How Resonant handles the data that makes it possible.
THE CORPUS
DATA PROVENANCE STATEMENT Where the Data Comes From Resonant Data Provenance Statement Draft v0.1 · September 27, 2026 · Part A — Instrumentation Resonant's instrument and norms come from a proprietary corpus of more than 31 million personality assessments across 300,000+ organizations in 52 countries. Every record is a real human answering a questionnaire; nothing was scraped, bought, or inferred. We use that historical corpus in two ways: in aggregate, as the norms and structure behind the 29-Point Personality Print, and as a de-identified research set (i.e., score profiles with names, contact details, and employer identities removed) used to build and test the product. We don't hold identities, don't attempt re-identification, don't sell or license individual records, and never use the historical base to make a decision about any person. The profiles inside a customer's Resonant Personality deployment come only from people who activate their own account under current terms. Part B — Treatment Picture how nearly every one of these records started. A sales manager gets an email from her HR lead, or from an outside consultant her company hired: take this assessment before next week's workshop. She spends twenty-some minutes answering questions about how she works and what she values. A report comes back, and someone walks her through it. That's the origin of a record. Multiply that by 31 million, spread it over 27 years and 52 countries, and you have the base Resonant is built on. Anyone evaluating us (a customer, a partner, an acquirer) deserves a straight answer to five questions: what the records are, how they were collected, what consent covered them, what "built on" actually means, and what individual-level data we do and don't touch. Here they are. 1. What the 31 million are • Completed assessments on a proprietary platform since 1999: more than 31 million assessments, from more than 300,000 organizations in 52 countries. • The instruments measure behavior (DISC), motivation (the Values Index). • A record holds: item response scores, scale scores, completion date, language and report type. • The count can be verified by an independent auditor under NDA against the production database. We don't publish records to prove it, because that would defeat the point of this statement. 2. How they were collected • Business-to-business, never consumer marketing. Organizations and independent certified consultants bought assessments and invited their people or clients to take them. • The purpose at the time was workplace: recruitment, development, coaching, team effectiveness. • Every record is a person completing a questionnaire. No scraping, no data brokers, no inferred profiles. 3. What consent governed them Historical records are used only in de-identified and aggregate form, for a purpose that stays inside the original one (understanding personality at work) and never to act on the individual. Terms of Use and Privacy Statement (v2026.1) are click-through, version-stamped, and name research, product development, and model training in plain language. And, anyone whose Print is inside a customer's Resonant Personality deployment put it there themselves, under current terms, when they activated their account.
THE PROMISE
You own your profile. You see everything in it. You choose who reads it, every time. Delete it and it's gone. We sell access with your permission — never your data.
WHERE WE REFUSE
Behavioral intelligence informs human judgment. It never replaces it.
Some communications should not be tuned to their recipient at all: messages that must be demonstrably impartial, adverse decisions about people's employment, contexts where tailoring would amount to surveillance. Our own model says so — the context gate is the equation telling operators where not to use the product — and we build to it. Resonant is not a hiring filter, not a screening tool, and not a substitute for a human decision about a human being.
THE GUESSING PROBLEM
AI platforms are already inferring who you are — silently, from everything you type, with no validation and no way to see the file. We think the alternative is a profile that is measured rather than guessed, owned by you rather than held about you, and consented every time it's read. That's the architecture, not the aspiration.
The assessment is available to adults 18 and over.